Punch brand was established in 1840 by Don Manuel Lopez, owner of J. Valle & Co. 

It was intended for the British market, where a comic book featuring a character named “Mr. Punch” was in vogue.  Mr. Punch still adorns each box with his slick smile and cigar in hand. 

Its tremendous popularity among the British also led Sir Winston Churchill to visit its factory and eventually giving his name to one of its sizes.

Medium flavor.